JOB FUNCTION: Lead the Business team in building and maintaining business relationships/partnerships by deploying financial solutions, acquiring new customers, meeting and deepening existing client relationships to achieve profitability and growth targets as well as managing the customer experience. 

KEY DUTIES AND RESPONSIBILITIES

1. Facilitate new product development and redesigning to boost market share and drive business growth and profitability.  
2. Develop a comprehensive marketing plan to drive the bank’s products and services.
3. Oversee Agency Network, Marketing and Product Profitability.
4. Develop and enhance the Agency business by implementing effective business strategies and promoting the bank’s products and services in line with overall corporate strategy in order to attract targeted customers.
5. Lead the team in marketing the bank’s brand and improving its local competitiveness.
6. Create and execute a Relationship Banking plan to expand the bank's portfolio through market segmentation.
7. Grow the team’s portfolio profitability by identifying new customers, sales opportunities, product marketing campaigns and new product promotion initiatives.
8. Develop and communicate business plans and its progress through regular meetings with the business team to create ownership and performance awareness.
9. Manage performance of the team against key financial, sales, service and operational targets and submit monthly business reports to Management.
10. Conduct reviews of bank products and services to assess patronage and profitability, and advise management accordingly.
11. Prepare call reports on key relationships for dissemination.
12. Manage employee performance through teamwork, training, and career development, appraisals and disciplinary actions.

REQUIRED QUALIFICATION

1. First degree in Business Administration (with bias in Marketing) or related field.
2. Professional qualification in Marketing, or its equivalent.
3. Postgraduate qualification will be an added advantage
4. A minimum of five (5) years working experience, of which at least three (3) years are in a Relationship Management role in the financial services sector.

COMPETENCIES & SKILLS

1. Working knowledge of banking operations and credit transactions are essential.
2. Thorough knowledge of banking products, practices, product economics and pricing and regulations.
3. Must possess demonstrable knowledge of Agency Management, Agency accounting and transactional procedures, systems and processes and Customer Service
4. Possess financial analytical and problem-solving skills coupled with decision making ability.
5. Strategic thinker with an ability to identify opportunities in a fast/dynamic competitive market.
6. Excellent knowledge and appreciation of market issues both nationally and globally as well as their impact on the economy and the bank’s operations.
7. Excellent people management skills, including team building, motivation, performance management and the ability to explore team expertise to full business potential
8. Excellent communication (written, verbal and listening) and interpersonal skills are critical to the role.
9. Proficient user of MS Word, Excel & PowerPoint, etc.

APPLICATION DEADLINE:

Tuesday, 20th January, 2026.

HOW TO APPLY:

Interested applicants should submit a cover letter and detailed CV to recruitment@anloruralbank.com or hr@anloruralbank.com . Please include the position you are applying for in the email subject line, example, “INTERNAL AUDIT MANAGER”. Alternatively, applications can be delivered in person to any of our branches, addressed to the HR & Administration Manager.

Note: Only applicants selected for an interview will be contacted. Anlo Rural Bank PLC is an equal opportunity employer – we welcome applications from all qualified candidates and value diversity in our workforce.